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UHNM NHS Trust

UHNM NHS Trust: #ANewKindOfTrust Campaign

NHS - Recruitment Campaign - Digital Distribution
TINKER TAYLOR was commissioned by the University Hospital of North Midlands (UHNM) NHS Trust to produce series of films as part of a recruitment campaign aimed at driving job applications in the health sector.
#ANewKindOfTrust
#ANewKindOfTrust follows eight members of staff from UHNM during their time at work and at home, with the aim of showcasing these loyal and experienced staff in a way that engages with prospective employees, patients and the wider community.
The films are part of a recruitment campaign, and are aimed at inspiring people to engage with the trust and to increase the number of job applications.
NHS Hospital of North Midlands - A New Kind Of Trust Image 9

At the time of writing, the campaign has:

generated 334,320 video views across the Facebook and Twitter Platforms;
achieved a 440% increase in UHNM Facebook engagements and a 420% increase in 'likes';
driven more than 57,000 people to the 'Job Search' page on the website;
and increased job applications by 55%.
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