Police Scotland

Cinema Commercial Makes BBC Headline News

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#itswhatwedo

The aim of the #itswhatwedo campaign is to raise public awareness of the extraordinary job Police Officers do, and to keep policing high on the agenda in the run up to the recent referendum and May 2015 elections. The police films place the viewer in the boots of three police officers and ask ‘What would you do in their shoes’?

Client Testimonial

We delivered the campaign through Google Banner Ads, Twitter, attending all four Party Political Conferences (bespoke exhibition stand and fringe meetings), Traditional PR and Cinema release began the week after the Referendum. To date the campaign has seen these results:

1/4 of the Scottish population reached within the first 4 weeks of the campaign

280,000+ views on YouTube

Mass media coverage, including the lead item on BBC Scotland, featured in Creative Times and The Guardian as Ad of the week

10 times more success than a regular google banner ad campaign (without video)

Social media engagement, global interaction from 34 countries and throughout the UK

Recognition from MPs and Scottish Parliament, with more than half of Scottish MP’s signing an early day motion raised in Scottish Parliament

Police Scotland, The Scottish Police Authority and Scottish Police Federation agree the campaign “exceeded our wildest expectations”.

320,000+ YouTube views

Global interaction from 34 countries and throughout the UK

1/4 of the Scottish population reached in the first 4 weeks

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