The West Midlands Police and Crime Commissioner has launched a new campaign calling for an end to sexual abuse and harassment of women and girls exercising in public spaces.
When this project began, we couldn't wait to get started. As a women-led company whose staff is made up mostly of women, we felt that we were in a great position to lend personal experience and insight into this creative to make it as authentic and visceral as possible, whilst also being respectful of the subject matter.
From storyboarding, to final delivery, we put our all into this film. Our goal was to elicit strong emotions and provide information about the issue. We wanted women who have experienced harassment and abuse to feel heard, validated, and understood. Equally important, we wanted men who watched the film to grasp the gravity of the issue and reflect on their own behaviour towards women and the behaviour of those around them. Read more about the project here.