‘Believe in Blue’ is a series of innovative, award-winning short films aiming to challenge and change perceptions of policing in England and Wales.
The intentions were bold. And an equally-bold approach was necessary to realise them.
Enter TINKER TAYLOR.
We meticulously designed four scenarios for four different films, each demonstrating the value of police work in fighting crime and serving the community. The jobs officers do is vital as well as varied, and this needed to be absolutely clear in our films.
To most effectively immerse the viewer we utilised the state-of-the-art ‘time slice’ technique. Using motion control, precise art direction and seamless CGI the films created the impression of a moment frozen in time: a moment which the viewer could explore and evaluate, bringing the nature of policing to the screen in an uncompromising and unforgettable manner.
We also produced the campaign website: believeinblue.org.uk
The Federation was absolutely delighted. It cited strong anecdotal evidence from officers on the ground as proof of the films’ power. This is exactly what both they and we had hoped for. As the police ultimately serve the public, the bonds between the two are vital. By raising awareness and encouraging dialogue these bonds can be strengthened. Being able to play our part in this makes us extremely proud.
“Wow…very professional, cinematic in feel and the technique is superb. A great piece of work”
“They are exceptional pieces of art; incredibly well made and for my money the “basketball” video is outstanding. The chaotic house scene is also superb. It’s genius filming … you should be very proud.”
“These films are outstanding and of an exceptionally high quality. They are at the top end of the artistic spectrum and you should be rightfully proud of this project. Very well done!”
Our films aired on 515 cinema screens across England and Wales for more than 6 months, and were seen by over 1 million people.
The ‘Believe in Blue’ Facebook and Twitter pages engaged more than 1.5 million people.
The ‘Believe in Blue’ website has seen over 100 real-life stories added from members of the public, showing their appreciation and support for the police.
A ‘Thunderclap’ was supported by over 2000 members of the public, amplifying the campaign’s message and reaching a total of 1.4 million people.