The RFU IPF provide immediate and lifelong support to rugby players who, while playing rugby in England at any level and at any age, sustain a catastrophic spinal cord injury or traumatic brain injury which has resulted in permanent disability.
They’re a vital part of the Rugby Family, and although not many will know that they exist, as their work is behind the scenes, they are there as a safety net for all players at any age or ability, both male and female, young and old, anywhere in England.
In these videos, we wanted to balance the narrative between the players personal story and the support they have received from the charity since their injury.
The video content needed to be emotive and endearing, so those watching immediately felt empathy and respect for our three individuals. Once we have that, we have an audience who will want to be part of the story.