To ensure maximum impact, we immediately sought to involve DeWalt fans in the process too – each team was comprised of one engineer and one tradesman, and both tradesmen were sourced via social media.
McCann Birmingham, who commissioned the project, integrated these films into a Facebook campaign that generated a staggering 3 million impressions on social media – an amazing result!
No doubt the suspense is getting to you by this point, so feel free to satisfy your burning curiosity by watching the films to find out who won!