University College Birmingham

UCB: Alumni are Our Greatest Ambassadors

Award Entry & Recruitment Film - showcasing the hospitality industry as a fulfilling and aspirational career choice
When University College Birmingham (UCB) asked us to create a video which was to be submitted as part of a very important award entry: the AA College Restaurant of the Year 2019, we were thrilled and excited for the challenge.

The Brief

The video was designed to promote hospitality to prospective learners and parents, showcasing the industry as an incredibly fulfilling and aspirational career choice, and UCB as being the best first step on that journey. The film was driven by successful alumni who are now thriving chefs, working in well-established kitchens across the UK.

The Approach

Although the client wanted to bring the alumni to the college to be interviewed, we were adamant that we had to see each person in their own kitchen/restaurant, so that we could immediately visualise and understand their achievements, as well as the variety of roles available in the hospitality industry.

We interviewed alumni from Michelin-starred Simpsons Restaurant, Michelin-starred Carters of Moseley and Digbeth street food restaurant ‘Baked in Brick’, as well as the gorgeous Oxfordshire-based ‘Belmond Le Manoir aux Quat’Saisons’.

The Delivery

We had a tight deadline for submitting the award entry, and as such we filmed the interviews on Monday & Tuesday and the final film was delivered and submitted by the end of the week.

With so much glorious footage, we were keen to deliver as much content as possible! To this end, we cut individual films of each interviewee, as well as subject-specific films focusing on particular UCB perks, e.g. how great the tutors are.
I have worked with many video production companies and whilst I have been pleased with the content, nothing comes close to the creativity and attention to detail provided by the team at Tinker Taylor. Previously, I found video production companies to be short sighted when I have asked for small amends or an adjustment to a schedule. Significant costs have been added with no real vision or value of a potential future business projects. Tinker Taylor are the polar opposite.

They share the client’s vision and they have a real passion for their work. We have received so many compliments regarding our recent videos produced by Tinker Taylor, and where we have included footage on social media, likes and shares have been really positive!

Eileen Pryer, Director of Marketing and Admissions at University College Birmingham
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