“We had just over £10,000 in the first two days of our campaign, which was way ahead compared to previous years. To date, we’ve reached 65% of our target, which we’d originally expected to do by 5th January.”
Acorns Children’s Hospice
Acorn’s Hospice: Josh’s Story
Charity – Promotional – Digital Distribution
‘Josh’s Story’ is a heartwarming short film that was produced to drive the Acorns Children’s Hospice Annual Christmas appeal, generating outstanding results.
‘Josh’s Story’ was filmed to increase exposure for the Acorns Hospice’s Annual Christmas appeal and showcase the work of this incredible charity, which offers a network of care to life-limited and life-threatened children and young people.
The film went above and beyond Acorns’ expectations for fundraising, doubling the previous year’s total and raising over £60,000 – enough to fund 18 months of care for a child.
Richard Brown - Marketing Manager, Acorns Children's Hospice, 19th December 2014
At the time of writing, this campaign has:
raised £10,000 in the first two days, with the total raised being double the previous year’s total;
and increased brand awareness for the charity.