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NHS ​University Hospital of North Midlands

#ANewKindOfTrust

NHS - Recruitment Campaign - Digital Distribution
TINKER TAYLOR was commissioned by the University Hospital of North Midlands (UHNM) NHS Trust to produce series of films as part of a recruitment campaign aimed at driving job applications in the health sector.

#ANewKindOfTrust

#ANewKindOfTrust follows eight members of staff from UHNM during their time at work and at home, with the aim of showcasing these loyal and experienced staff in a way that engages with prospective employees, patients and the wider community.

The films are part of a recruitment campaign, and are aimed at inspiring people to engage with the trust and to increase the number of job applications.

At the time of writing, the campaign has:

generated 334,320 video views across the Facebook and Twitter platforms;

achieved a 440% increase in UHNM Facebook engagements and a 420% increase in ‘likes’;

driven more than 57,000 people to the ‘Job Search’ page on the website;

and increased job applications by 55%.

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