#ANewKindOfTrust follows eight members of staff from UHNM during their time at work and at home, with the aim of showcasing these loyal and experienced staff in a way that engages with prospective employees, patients and the wider community.
The films are part of a recruitment campaign, and are aimed at inspiring people to engage with the trust and to increase the number of job applications.
generated 334,320 video views across the Facebook and Twitter platforms;
achieved a 440% increase in UHNM Facebook engagements and a 420% increase in ‘likes’;
driven more than 57,000 people to the ‘Job Search’ page on the website;
and increased job applications by 55%.