Aston University needed a set of recruitment videos that would appeal to those considering choices for studying abroad in the UK from China.
The main objectives were to:
After careful planning and consideration, our video production agency was able to present a set of videos we felt would fulfil their requests.
After a well landed pitch, we started work on creating three recruitment videos that would work to:
These videos would follow three Chinese students, who would each show us the many benefits of student life and what they enjoy about the university.
With Tinker Taylors help we’ve been able to expand our footprint and get our message across to more students in what is our biggest market.
Head of Marketing and Communications at Aston University
The first of the recruitment videos created focused on a student writing a blog, in which he boasts about Aston University’s many desirable features such as their 5-star rating, triple accredited status for business, and their world class tutors.
In addition, the video shows some incredible views of the university itself, as well as some iconic locations across the UK and Europe that students could visit thanks to the university’s central and easily reachable location.
The second of our recruitment videos focused on showing the newly built Aston University accommodation and their fitness facilities, as well as student life in the UK.
Our corporate video production agency felt utilising motion graphics to create the appearance of ‘texting’ through small animations, would work well to communicate a dialogue between two friends
Throughout their conversation, the girl visits the many facilities made available to her through Aston University, and hangs out with the many friends she has made whilst studying.
The third and final of our recruitment videos is a phone call between a mother and her daughter.
This video focuses on showing off the city of Birmingham and how convenient the location is in being so close to shops, restaurants and the many attractions the city has to offer.
It reassures the mother that her daughter has chosen the right location for studying outside of London, whilst highlighting the beautiful surroundings the city has to offer future students.
Both videos included in this summary were shared as Weibo posts and also utilized as Weibo ads.