‘Believe in Blue’ is a series of innovative, award-winning short films aiming to challenge and change perceptions of policing in England and Wales.The intentions were bold, so an equally bold approach was necessary to realise them.
We meticulously designed four scenarios for four different films, each demonstrating the value of police work in fighting crime and serving the community. The jobs officers do are vital as well as varied, and this needed to be absolutely clear in our films.