Police Federation
Police – Awareness Campaign – Digital Distribution
#CutsHaveConsequences is a grassroots media campaign for the police that is successfully communicating the severe problems budget cuts are creating for police forces up and down the country.
A collaboration between TINKER TAYLOR and Martis Media
The ‘Cuts Have Consequences’ campaign consists of twelve separate films for twelve police federations across England and Wales, with the aim of communicating the severity of police budget cuts and its impacts to the general public.
Originally devised and launched for the Essex Police Federation, #CutsHaveConsequences quickly made waves with over 100,000 hits achieved within the first 24 hours of its launch.
As a result, it was quickly adopted by another ten police federations across England and Wales, generating a substantial media hype by appearing on the 10 o’clock ITV News and in the London Evening Standard.
“From the start, staff from TINKER TAYLOR planned everything for us, but always checking that it was what we wanted. When we offered a known person for our voiceover, TINKER TAYLOR took it in their stride and sorted it all out. We are very proud of the video produced and have had nothing but positive comments from our members, the senior officers, the head of corporate communications in the force and members of the public in South Yorkshire. An excellent product and service, thank you.”
#CutsHaveConsequences was used by politicians, such as the Shadow Home Secretary, in speeches and policing appearances.
It made 10 o’clock headline news on ITV.
The initial campaign for Essex Police Federation produced 100,000 hits in its first 24 hours.
During the campaign, there were over 100,000 social-media impressions generated per day.
ITV News featured the ‘West Yorkshire Police Federation’ film on their website as well as an article detailing the issues around the consequences of the police cutbacks.
It appeared in the London Evening Standard – to a readership of 1.5 million people along with many other regional campaigns.
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