#CutsHaveConsequences was used by politicians, such as the Shadow Home Secretary, in speeches and policing appearances.
It made 10 o’clock headline news on ITV.
The initial campaign for Essex Police Federation produced 100,000 hits in its first 24 hours.
During the campaign, there were over 100,000 social-media impressions generated per day.
ITV News featured the ‘West Yorkshire Police Federation’ film on their website as well as an article detailing the issues around the consequences of the police cutbacks.
It appeared in the London Evening Standard – to a readership of 1.5 million people along with many other regional campaigns.