Birmingham City Council

Driving sales with Targeted Video

Devising a Video Strategy for a Corporate Finance Firm
During our 10 year relationship with Alantra we have produced in excess of 100 videos for the firm. The most powerful type of video content we produce, in terms of generating quantifiable results, are our Client Partnership videos.
Client Partnerships Videos
These videos are an integral part of Alantra’s sales and marketing strategy and have directly contributed to the team winning new mandates.

Through relaxed, informal interviews with key stakeholders, we illustrate the strength of their business relationships.
The video to the right is one of their very many client partnership films. This particular video was filmed in Treviso, near Venice, and featured Alantra Italy, Global Bike Brand Pinarello and PE firm, L Catterton.
Once Alantra had produced a number of client partnership films it was inevitable that a number of editorial themes emerged. This film is produced from a collection of interviews with clients who ran family owned businesses.

When Alantra are in a pitch situation with a family owned business they will either send this video ahead of a meeting, or leave it behind after a pitch, in an Alantra branded video book.
Our films have been directly linked to winning several new pieces of work.
Roundtable Discussion
Another approach which is proving incredibly successful for Alantra are expert driven round table discussions.

In a recent project, we produced eight different videos, from one particular discussion around TMT. The films were headed by Alantra’s Technology Industry Advisor, Simon Devonshire OBE, and they share global insights into market trends.

These films have been further cut into multiple bitesize clips, for specific email and digital marketing campaigns.
Animation
To celebrate the incredibly successful year Alantra (then Catalyst Corporate Finance) had back in 2017, we produced a ‘Year In Review’ film. This video combines smart motion graphics and live action interviews from partners across the globe, and establishes the firm as the UK’s leading corporate finance advisor to the mid-market.

The tone is exciting, bold and brave, and it positions Alantra as a force to be reckoned with!
Each year, Alantra launch their Pharma Fast 50 report, which ranks the top 50 fastest growing, pharmaceutical businesses in the UK.
To promote the report and to drive more people to read the digital PDF, we produced a showcase video which is launched alongside their campaign. It is released on social media, attached to all press releases, and played at their large-scale Pharma Fast 50 Awards evening.

The video has significantly increased the number of people viewing the report, and has contributed to a lot of excitement around the Pharma Fast 50!
This is just a handful of videos we have produced for Alantra. If you would like to see more, please do get in touch.
"Certainly in the mandates I've had in the past 2 years, I've had 2 or 3 client conversions where the video content has been a key part."

Richard Sanders, Partner at Alantra Corporate Finance
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