To further enhance Swanline’s digital presence going forward, we delivered a series of seven shorter process videos, each focusing on a different service the Group offers: constructional design, screen print, digital print, litho lamination, sheeting, die cutting, and gluing and finishing. Each of these films features relevant footage of the machines and processes Swanline uses to deliver high-quality products to trade clients, allowing viewers to get a good idea of what they can expect regardless of whether they only require one service or all seven. The films are accompanied by a friendly, authentic voiceover, explaining the process and the machines Swanline has access to within their facility.
Both the overview film and the series of short process videos were met with positive feedback upon delivery. They were well received at the virtual conference, and will be used through other marketing channels for the foreseeable future.