HEE Genomics Education Programme

Inspiring and educating healthcare professionals

The Genomics Education Programme (GEP) exists to ensure that healthcare professionals have the knowledge, skills and experience to help the UK remain a world leader in genomic and precision medicine. Since October 2016, TINKER TAYLOR has been the sole provider of all GEP video content.

Over the course of several years we’ve worked closely with the Genomics Education Programme (GEP) to produce dozens of educational, inspirational films.

The GEP is the NHS’s method of ensuring its staff have the knowledge, skills and experience necessary to make sure the health service remains a world leader in genomic and precision medicine.

Therefore we know that each and every video created has its own unique impact on learners, and as a result, each requires a different approach that will communicate the content to those learning in an engaging, inspiring and educational manner.

Our work with the GEP has led to impressive results, detailed in a fantastic client testimonial which you can watch above.

The variety of video content created ranges from:

  • Unravelling the double helix via 2D animation to illustrate the basics of DNA;
  • Using 3D animation to explain the importance of assessing tumour samples for genomic sequencing in 3D;
  • Using an interview-led approach to craft a clear, compelling and cohesive narrative that weaves together different voices on a number of complex topics;
  • Employing an actor-led approach to explain how nurses can further embrace genomics;
  • Dramatic short films to show how simple and relatively quick it is for GP’s to take a genetic family history and more!

Despite the complicated subject matters, each video created by our team clearly explains the topic in a straightforward, yet interesting and stimulating way, ensuring that all healthcare staff are better informed and inspired to learn more about the wonderful world of genomics.

It’s no use making a film if it isn’t going to be as impactful as possible. TINKER TAYLOR always, always offer that.

Education Resources Editor
Genomics Education Programme

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To help generate excitement about the GEP’s work, we produced the 2D-animated ‘Programme Animation’.
Our corporate video production team wrote the script and brought it to life using fast-paced motion graphics.

The films’ Twitter launch was a huge success. There were comments and shares from England’s Chief Medical Officer, England’s Chief Scientific Officer, TV geneticist Dr Adam Rutherford, and respected NHS clinical geneticist Dom McMullan.

The GEP were also contacted by the Department of Health asking for details of the animation and why it was developed so that they could use it in an internal presentation as an example of good practice in engaging health professionals on social media.

Some of the most emotive and inspiring content we’ve created for the GEP has come from our patient films: short, interview driven films focused around those on the receiving side of genomic medicine and research.

These films brilliantly combine information about recent developments in the healthcare world with the deeply personal stories of patients and the obstacles they’ve overcome.

One of our recent patient films told the story of Beskida and her son, Arvin. Beskida had struggled for years to find a diagnosis for Arvin, but research-led developments in genomics meant that professionals were able to find a rare genetic variant which helped explain many of the issues he faces.

Animation is one of the vital tools the GEP employs to educate both healthcare professionals and the general public. As everything within an animation is designed and built from scratch, an animated film can convey information in numerous different ways – from simplified 2D characters to complex, dynamic visualisations of scientific processes.

A great example of animation’s power comes from the GEP’s ‘Genomics 101’ series. Working closely with the GEP, our in-house motion graphics team utilised simple yet scientifically accurate 2D imagery to break down the complex process of protein synthesis.

Genomics is changing healthcare. Job roles are emerging and evolving.

To keep people up-to-date, the GEP commissioned the ‘Specialist Careers’ series of films, each featuring a different role with a heavy genomics focus and about which there are common misconceptions.

First in the series was ‘Meet the Bioinformaticians’, a blend of talking head interviews and overlay footage.

This film showcases what the work of a clinical bioinformatician involves, the kind of traits and skills required, and some of the challenges facing both those working in the profession and the NHS more broadly.

So, explore your options and find out how video can work for you.

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