Health Education England: Inspiring & Educating Healthcare Professionals

To help generate excitement about the GEP’s work, we produced the 2D-animated ‘Programme Animation’.
Our corporate video production team wrote the script and brought it to life using fast-paced motion graphics.

The films’ Twitter launch was a huge success. There were comments and shares from England’s Chief Medical Officer, England’s Chief Scientific Officer, TV geneticist Dr Adam Rutherford, and respected NHS clinical geneticist Dom McMullan.

The GEP were also contacted by the Department of Health asking for details of the animation and why it was developed so that they could use it in an internal presentation as an example of good practice in engaging health professionals on social media.

Animation is one of the vital tools the GEP employs to educate both healthcare professionals and the general public. As everything within an animation is designed and built from scratch, an animated film can convey information in numerous different ways – from simplified 2D characters to complex, dynamic visualisations of scientific processes.

A great example of animation’s power comes from the GEP’s ‘Genomics 101’ series. Working closely with the GEP, our in-house motion graphics team utilised simple yet scientifically accurate 2D imagery to break down the complex process of protein synthesis.

Genomics is changing healthcare. Job roles are emerging and evolving.

To keep people up-to-date, the GEP commissioned the ‘Specialist Careers’ series of films, each featuring a different role with a heavy genomics focus and about which there are common misconceptions.

First in the series was ‘Meet the Bioinformaticians’, a blend of talking head interviews and overlay footage.

This film showcases what the work of a clinical bioinformatician involves, the kind of traits and skills required, and some of the challenges facing both those working in the profession and the NHS more broadly.