The #ItsWhatWeDo campaign consists of a series of incredibly powerful videos detailing the difficult decisions police officers are faced with every day; it puts the viewer in the shoes of police officers.
The initial commission was for three videos, each putting you in the shoes of police officers, who are facing impossible decisions, and asking you, the viewer, what you would do if you were this officer. Such was the success of the videos that a new concept under the same hashtag was commissioned two years later.
All four videos were extremely well received, with tremendous support and encouragement flooding in across social media, and vocal backing from notable Scottish politicians and media platforms, such as the BBC and The Guardian.
