The Midlands Air Ambulance commissioned TINKER TAYLOR to produce a film to raise awareness of what it does, what its job entails and its positive effect on the community that it serves.
To drive the digital marketing campaign, the film needed to be emotive, heartwarming and relatable. The aim of the film was to raise the general public’s awareness of what the Midlands Air Ambulance does, how important it is to the community, and to put the viewer in the shoes of both Josh’s family and the Air Ambulance crew attending the scene, and therefore make it more personal for the viewer.