The triple-accredited Aston Business School, commissioned TINKER TAYLOR to promote the highly prestigious, MBA programme to potential UK and international students. The brief was to highlight the many benefits of studying at Aston Business School, whilst portraying Birmingham to international students as the dynamic, multicultural, pioneering, innovative city that it is.
To be able to drive a large-scale digital marketing campaign, the films needed to be powerful, bold and influential. They had to evoke determination, aspiration and motivation. The aim of the film was to inspire the viewer on an emotive level, to encourage businessmen and women to realise their own ambition, and to make them want to study at Aston Business School.