Within education, we saw a shift to online teaching as well as social distancing measures and separate ‘bubbles’ once schools reopened in September. As we continue to adjust to the latest government guidance, our education clients have been working to understand what pupil and student recruitment needs to look like in a socially distanced world. The traditional open day, where hundreds of potential pupils or students could explore the physical facilities and meet staff face to face, is no longer possible. This is where we have been able to offer a solution, an alternative to on-site visits that is equally engaging and informative, yet safer and for many more convenient: the onsite video tour.
The first of our education clients to embrace the video tour format was University College Birmingham. Located in the heart of the UK’s second city and with facilities that include a professional restaurant and realistic aviation suite, UCB knew it was vital to continue to showcase what it has to offer and commissioned TINKER TAYLOR to produce a series of on-campus video tours. Using minimal crew, who wore masks and upheld social distancing throughout the shoot, we filmed a series of presenter-led videos. These were edited by our in-house team and delivered all within a week. The videos have been distributed across multiple platforms: via the UCB website, where they hosted a well-attended virtual open day, via emails to prospective parents and via social media channels.
In addition to universities, we are also working closely with secondary schools. As one of Birmingham’s leading select-entry independent schools, Hallfield School is normally visited year-round by parents looking to provide their children with the very best education has to offer. As an alternative to onsite visits, we delivered a beautiful video tour around the facilities, that encompassed the full scope of the schools offering, from academics to sport, music, and the arts.
Our professional crew, again operating within TT’s strict COVID-19 shooting guidelines, spent a full day at the school, with crew on the ground as well as in the air. We captured stunning aerial footage via a drone, which showcases the school’s spacious, leafy grounds and illustrates visually its proximity to Birmingham city centre. Narrated by a professional voiceover artist selected by our Producer and approved by the Headmaster, the film is proving an excellent alternative to parents visiting the school in person, especially for those who are working from home, socially isolated or geographically restricted.