Our first call of action was to capture timeless video footage of the store and it’s products.
The great thing about filming this location was that it perfectly mixed mechanical and modern aesthetics.
As the store is based in the Birmingham Bullring, we thought it was important to showcase these features based on the cities proud industrial heritage, as well as the companies own personal branding. The shop even referred to itself as a “fun-filled factory of fashion”.
Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Pashion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches, so we thought it was important that our video production agency captured shots of their collections and their availability in the store.