The first of its kind
‘The Game’ is a series of marketing videos, stylised to look and feel like high-end entrepreneurial TV shows Dragon’s Den and The Apprentice. ‘The Game’ aims to showcase elXtr’s exceptional legal advice for small businesses. The concept is simple yet effective.
Twelve representatives from twelve companies that work with elXtr were brought together for a game of checkers. Split into two teams of six, the competitors then have to answer business- and law-related questions to make their move, acting as a metaphor for business in real life – working as a team, networking, strategic thinking and anticipating the planning of a rival.