The TTC Group: Speed Awareness Animation and Drink Awareness Documentary

With Creative Director Sam’s previous BBC experience on hand, we were thrilled to have been approached to create a documentary for TTC. Sam worked alongside BBC Executive Producer Andrew Lester to create a short documentary that delves into the culture of drinking in the UK.

We used an eye-catching mix of animation and interview to create a documentary we’re really proud of. It gives time and space to those affected by alcohol to talk about their experiences, as well as offering interesting insights from experts in the industry – such as Elaine Hindal, Chief Executive of Drinkaware.

We soon realised a character-driven 2D animation was the right route for this project.

Focusing on four relatable personas from a range of different backgrounds, the first half of the video introduces some frequently cited reasons for speeding, from running late for work to dealing with aggressive fellow drivers.

The second half of the video brings the four characters together as they attend the Speed Awareness Course, and are relieved to find that the course does not criticise or punish, but instead focuses on education and provides a positive experience that will leave attendees more speed-aware.