The TTC Group is a learning and development company working with public and private sector clients to improve personal and professional knowledge, accountability and responsibility.
As part of their services, they deliver the National Speed Awareness Course, a police-referred training for drivers that have been caught speeding. Offenders can choose to attend the National Speed Awareness Course instead of receiving penalty points on their license or paying a fine.
TTC approached TINKER TAYLOR because they were aware of certain misconceptions around their Speed Awareness Course, leading people to choose points or a fine over the half-day training they offer.
They asked us to produce a short video for use on their website and social media, addressing some of the common apprehensions and anxieties surrounding the course.
The video is aimed at those who have been found speeding but have not yet taken action, encouraging them to take part in the National Speed Awareness Course.
We soon realised a character-driven 2D animation was the right route for this project.
Focusing on four relatable personas from a range of different backgrounds, the first half of the video introduces some frequently cited reasons for speeding, from running late for work to dealing with aggressive fellow drivers.
The second half of the video brings the four characters together as they attend the Speed Awareness Course, and are relieved to find that the course does not criticise or punish, but instead focuses on education and provides a positive experience that will leave attendees more speed-aware.