Commissioned as a ‘medical intervention’ at the behest of Deputy Chief Medical Officer, Jonathan Van Tam, the colourful character animation explains the science behind vaccine protocol. It was designed to tackle a change in behaviours post-vaccination and ultimately to save lives.
In order to reach as many people as possible, we were asked to translate the animation into sixteen different languages. The entire project was delivered in just 4 weeks, from initial brief to final delivery.
Working with our Creative Director, Sam Taylor, our talented Head of Motion Graphics, Justin Carrington worked his magic, producing a visually engaging, accessible, subtitled animation. His bright, friendly and captivating character design helped illustrate the key messages in a simple, easy to follow format.
