There has been a fast and significant increase in applications to West Midlands Police since the launch of the video-driven campaign in December 2020.
In the first week of the campaign, applications rose to 250 a week, a 6 fold increase in applications. Interestingly, this figure dropped by more than 50% when the initial campaign run ended in February 2021 – directly demonstrating the effectiveness of our video content.
In an 8 week run on Facebook, the first two videos had over 1 million impressions and reached just under 500,000 people. With over 50,0000 clicks and nearly 300,000 interactions, this recruitment campaign is one of, if not the most successful recruitment campaign on record.
In February we filmed the 3rd in the series, which you can view below, and we have three more scripts in development. Our campaign has caught the eye of the Policing Minster and the National Recruitment team and the Dementia film has been aired as a TV Ad via Sky-smart – delivering quantifiable and impressive results.