Training in Sustainable Production

At Tinker Taylor, we are making moves to create sustainable productions for our clients.
Step One: get the correct training! Enter AdGreen and ALBERT.

What is AdGreen?

AdGreen motivates the advertising industry to reduce the negative environmental impacts of advertisement production. Our Production Management team has completed the training provided by AdGreen, which covers:

We highly recommend other production companies to do the same; the course is eye-opening, genuinely interesting, and provides additional resources for you to share with your team and beyond. We are now ready to create carbon neutral productions for our clients. Read more here about how we help to offset our productions with ecologi.

What is ALBERT?

Similarly, ALBERT offers Sustainable Production Training which imparts knowledge and skills to create productions in a more sustainable way. A few of our Production members have also completed this course - particularly those who attended the University of Birmingham's Masters course in Research and Production (read more about our relationship with UoB here).

Our Production team is now fully set up to create completely carbon neutral productions for our clients! If you are interested in making a sustainable video project, get in touch today!

We're Investing in Electric

What's the news?

This week, we've invested in an Eleglide electric bike as a part of our cycle to work scheme. With hopes of partaking in longer bike rides, as well as carrying out the majority of work commutes by bike, this investment will be a game changer!

Using electric bikes is a fantastic method of reducing carbon emission. See below for all the stats which motivated us to invest. (Bonus: longer journeys to work are transformed from a sweaty workout to a pleasurable journey that can be as easy or hard as you like!)

Let's hear from the experts:

"Electric bikes are zero-emission vehicles – that means they emit no tailpipe emissions and also create no noise. Motor vehicles, on the other hand, account for a fifth of the UK's greenhouse gas emissions. And with the government’s aim to reduce all greenhouse gas emissions to net zero by 2050, eco-friendly modes of transport like electric bikes are the future!"

Halfords Expert Advice, 'Environmental benefits of electric bikes.'

Electrically-assisted bicycles (e-bikes), if used to replace car travel, have the capability to cut car carbon dioxide (CO2) emissions in England by up to 50% (about 30 million tonnes per year).

Ian Philips, Jillian Anable and Tim Chatterton, The Centre for Research in Energy Demand Solutions.

What about electric bike production?

"...The European Cyclist's Federation (ECF) study accounted for various things, including the production of a bike and detailed aspects such as the C02 released in the production of food, as cyclists consume more due to exercising. They found that, even with these factors, cycling only releases roughly 21 grams of C02e per passenger kilometre travelled, compared with 271 grams of C02e per passenger kilometre in a car."

Halfords Expert Advice, 'Environmental benefits of electric bikes.'

So, next time you're out and about in Digbeth, look out for one of our team using this wonderful bike! We are making real steps to reduce our carbon emissions as a company, which you can read more about here and here.