We're Investing in Electric

What's the news?

This week, we've invested in an Eleglide electric bike as a part of our cycle to work scheme. With hopes of partaking in longer bike rides, as well as carrying out the majority of work commutes by bike, this investment will be a game changer!

Using electric bikes is a fantastic method of reducing carbon emission. See below for all the stats which motivated us to invest. (Bonus: longer journeys to work are transformed from a sweaty workout to a pleasurable journey that can be as easy or hard as you like!)

Let's hear from the experts:

"Electric bikes are zero-emission vehicles – that means they emit no tailpipe emissions and also create no noise. Motor vehicles, on the other hand, account for a fifth of the UK's greenhouse gas emissions. And with the government’s aim to reduce all greenhouse gas emissions to net zero by 2050, eco-friendly modes of transport like electric bikes are the future!"

Halfords Expert Advice, 'Environmental benefits of electric bikes.'

Electrically-assisted bicycles (e-bikes), if used to replace car travel, have the capability to cut car carbon dioxide (CO2) emissions in England by up to 50% (about 30 million tonnes per year).

Ian Philips, Jillian Anable and Tim Chatterton, The Centre for Research in Energy Demand Solutions.

What about electric bike production?

"...The European Cyclist's Federation (ECF) study accounted for various things, including the production of a bike and detailed aspects such as the C02 released in the production of food, as cyclists consume more due to exercising. They found that, even with these factors, cycling only releases roughly 21 grams of C02e per passenger kilometre travelled, compared with 271 grams of C02e per passenger kilometre in a car."

Halfords Expert Advice, 'Environmental benefits of electric bikes.'

So, next time you're out and about in Digbeth, look out for one of our team using this wonderful bike! We are making real steps to reduce our carbon emissions as a company, which you can read more about here and here.

Promotional Video for The Mockingbird Cinema's Crowdfunder!

Last week, we had the pleasure of making a promotional video for The Mockingbird Cinema, free of charge, in order to promote their recent crowdfunder: support for a brand new screen! 

The Mockingbird

The Mockingbird is a fully independent cinema and an iconic place for the West Midlands' ever-growing community of film-makers and film lovers. Focusing on providing a platform for media outside the mainstream, The Mockingbird is a great purveyor of diversity in film. They've had such a big impact on Birmingham's creative community and so we wanted to help by doing what we do best - making an eye-catching video! Their crowdfunder page can be found here.

Other Promotional Video

We love being able to help out our neighbours in this way: we also worked with The Clean Kilo to make a free of charge promotional video back in 2021.

We could keep writing about the importance of video, but instead we suggest you take a look at this animation we made to explain why you should use video in 2022!