At Tinker Taylor, we are making moves to create sustainable productions for our clients. Step One: get the correct training! Enter AdGreen and ALBERT.
What is AdGreen?
AdGreen motivates the advertising industry to reduce the negative environmental impacts of advertisement production. Our Production Management team has completed the training provided by AdGreen, which covers:
Climate science and key climate terminology
How carbon is measured and reduced
The advertising production industry and its impact
The AdGreen carbon calculator
We highly recommend other production companies to do the same; the course is eye-opening, genuinely interesting, and provides additional resources for you to share with your team and beyond. We are now ready to create carbon neutral productions for our clients. Read more here about how we help to offset our productions with ecologi.
What is ALBERT?
Similarly, ALBERT offers Sustainable Production Training which imparts knowledge and skills to create productions in a more sustainable way. A few of our Production members have also completed this course - particularly those who attended the University of Birmingham's Masters course in Research and Production (read more about our relationship with UoB here).
Our Production team is now fully set up to create completely carbon neutral productions for our clients! If you are interested in making a sustainable video project, get in touch today!
We're Investing in Electric
What's the news?
This week, we've invested in an Eleglide electric bike as a part of our cycle to work scheme. With hopes of partaking in longer bike rides, as well as carrying out the majority of work commutes by bike, this investment will be a game changer!
Using electric bikes is a fantastic method of reducing carbon emission. See below for all the stats which motivated us to invest. (Bonus: longer journeys to work are transformed from a sweaty workout to a pleasurable journey that can be as easy or hard as you like!)
Let's hear from the experts:
"Electric bikes are zero-emission vehicles – that means they emit no tailpipe emissions and also create no noise. Motor vehicles, on the other hand, account for a fifth of the UK's greenhouse gas emissions. And with the government’s aim to reduce all greenhouse gas emissions to net zero by 2050, eco-friendly modes of transport like electric bikes are the future!"
Halfords Expert Advice, 'Environmental benefits of electric bikes.'
What about electric bike production?
"...The European Cyclist's Federation (ECF) study accounted for various things, including the production of a bike and detailed aspects such as the C02 released in the production of food, as cyclists consume more due to exercising. They found that, even with these factors, cycling only releases roughly 21 grams of C02e per passenger kilometre travelled, compared with 271 grams of C02e per passenger kilometre in a car."
Halfords Expert Advice, 'Environmental benefits of electric bikes.'
So, next time you're out and about in Digbeth, look out for one of our team using this wonderful bike! We are making real steps to reduce our carbon emissions as a company, which you can read more about here and here.
Serious about Carbon Reduction - Tinker Taylor and Ecologi
In line with our pledge to sustainability we have signed up to Ecologi - a fantastic company who are investing our money into a broad range of carbon reduction projects all over the world.
Who are Ecologi?
Ecologi invest your company's money into a huge amount of projects with an aim to create a greener world! With real-time carbon footprint analysis, pictures of where trees are planted, and updates on their Sustainable Development Goals - it always keeps you in the loop of how your money is making a real difference.
It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. Ecologi has already planted 32,827,629 trees and reduced 1,279,476 tonnes of CO2 from being released into the atmosphere.
What have we achieved with Ecologi?
So far, Ecologi has invested our money into planting 98 trees in Madagascar, Kenya and Nicaragua, as well as into a variety of Sustainable Development Goals. These include Affordable and Clean Energy, No Poverty, and Good Health & Well-being.
We are serious about making our company as sustainable and ecologically responsible as possible. We've recently signed up to the new Electric Car Salary Sacrifice Scheme, a cycle-to-work scheme, and have switched to using only The Sustainable Print Co. for our mass printing needs. We urge other companies to do the same, if they can!
Promotional Video for The Mockingbird Cinema's Crowdfunder!
Last week, we had the pleasure of making a promotional video for The Mockingbird Cinema, free of charge, in order to promote their recent crowdfunder: support for a brand new screen!
The Mockingbird is a fully independent cinema and an iconic place for the West Midlands' ever-growing community of film-makers and film lovers. Focusing on providing a platform for media outside the mainstream, The Mockingbird is a great purveyor of diversity in film. They've had such a big impact on Birmingham's creative community and so we wanted to help by doing what we do best - making an eye-catching video! Their crowdfunder page can be found here.
We could keep writing about the importance of video, but instead we suggest you take a look at this animation we made to explain why you should use video in 2022!
Our Internships for UoB Students
Seven Years Strong
At Tinker Taylor, we have an excellent relationship with the University of Birmingham. To date, we’ve given twelve UoB students from the Film and Television: Research and Production Masters internships over the last seven years, with two more joining us in 2022. We have given full-time employment to five of our interns, upon graduation, all of whom have thrived!
What We Offer
We really want those who do placements with us to feel like they've gained legitimate insight into the video production industry. We ensure that everyone who joins us for their 12 weeks becomes genuinely involved in making a difference to our company; helping with all stages of production; diving into social activities and joining crew on shoots whenever possible.
We know that valuable work experience is hugely advantageous to students. Whether you're freelance or full-time, actual experience is the most valuable tool you can have for building your career. Our connection to this Masters course has been a great way for us to help as many young people as we can to kick-start their careers, and we look forward to continuing with this productive collaboration!
We had to include this video because it holds a special place in our hearts - take a look at our 2021 Table Tennis Tournament, which our fantastic intern at the time, Sherif, joined in on!