34% greater application rate
Recruitment videos and why you need them
What makes for a great recruitment video?
At Tinker Taylor, we’ve seen firsthand how impactful recruitment videos can be. Our collaborations with organizations like the NHS and West Midlands Police have resulted in significant increases in applications and considerable short and long-term cost savings for them. These successes underscore the universal importance of recruitment videos across various sectors.
By investing in high-quality recruitment videos, businesses can enhance their recruitment strategies, attract top talent, and build a strong, cohesive workforce.
video makes all the difference
The results speak for themselves
After only one week of releasing our recruitment ad campaign for West Midlands Police, applicant enquiries increased by over 250/per week. A Six-Fold increase from the week before.
Engage Top Talent
Recruitment videos are powerful tools for attracting top talent by showcasing a company’s culture, values, and work environment. They provide a dynamic and engaging way to present what makes your company unique, helping capture potential candidates' attention more effectively than traditional text-based job postings.
Authentic Representation
Videos offer an authentic glimpse into daily operations and employee experiences, allowing candidates to visualise themselves within the company. This authenticity can increase the likelihood of attracting candidates who align with your company’s values and culture, leading to better employee retention.
Enhanced Reach and Engagement
Videos are highly shareable and can be distributed across multiple platforms, from social media to career websites. This broader reach ensures that your recruitment message is seen by a diverse and extensive audience, increasing the pool of potential applicants.
#WeNeedYourSkills
West Midlands Police approached TINKER TAYLOR to help them with their ambitious objective of recruiting almost 3000 new officers within the next two years.
As well as increasing numbers, the priority was to increase the number of new recruits from BAME communities, to ensure WMP can best represent the public that they serve. WMP also wished to address the male / female balance, which although close to half and half, required work to ensure it reached that target and stayed there.
WMP had already launched a campaign that focused on the humanity and skills required of police officers #WeNeedYourSkills driving the creative – and as such, we needed to ensure our videos complimented and enhanced the existing creative direction.
The Creative Approach
#ComeBackToNursing
Working with our strategic partners, TINKER TAYLOR delivered the video content for the #ComeBackToNursing social media recruitment campaign with the goal of encouraging nurses who have left the profession to return to the NHS. There has been a huge shortage of nursing staff in hospitals nationwide, with many having up to 50 vacancies to fill and having to pay exorbitant agency fees to find employees.
The refreshed #ComeBackToNursing campaign began trending nationally on Twitter following its launch, and showed remarkable results in encouraging nurses to apply through its powerful, emotive video content. Health Education England’s ‘Apply Now’ page showed a significant increase in traffic during the course of the campaign, along with spikes in social media engagements and Twitter follows.
Improved Communication
Visual content is processed faster and remembered longer than text, making video an effective medium for communicating key messages about job roles, company achievements, and career opportunities. This helps in delivering a clear and compelling message that resonates with potential hires.
Cost-Effective Recruitment
While the initial investment in creating a recruitment video might seem high, it can lead to cost savings in the long run by reducing the time and resources spent on hiring. Compelling recruitment videos can streamline the hiring process by attracting qualified candidates who are already interested and informed about your company.
Industry Adaptability
Recruitment videos are versatile and can be tailored to fit any industry, from tech and healthcare to retail and finance. They can highlight specific roles, departments, or career paths within your organisation, making them a valuable tool for diverse business sectors.
the best return on investment you will get
VIDEO REACH COUNTS
Our campaign for the NHS – #ComeBackToNursing – resulted in a staggering 538% increase in applicants compared to the previous year, as well as huge spikes in traffic on the ‘Apply Now’ page of their website.
#ComeBackToNursing reached over 900,000 users on (x) formerly Twitter and other social media sites.
As a direct result of the campaign, 415 people started the course
(So far, 1,900 return-to-practice nurses have completed the course, with 483 now in full-time employment. )
The far lower cost of training returning nurses rather than new recruits meant that the campaign was calculated to have saved the NHS more than £20 million!
The cost to train 483 nurses for three years at £50,000 per student is £24,150,000. The cost to train the 1,900 return-to-practice nurses, over six months at £2,000 per student was £3,800,000.)
Don't just take our word...
listen to our clients
The TINKER TAYLOR team will pull in our years of experience to ensure we capture your message in the most enticing manner possible.
We also offer a full marketing and distribution service aimed at maximising viewers, because a brilliant film isn’t so brilliant if nobody watches it.
With our award-winning strategic partners, we’ll devise a campaign that reaches your target audience and delivers increased applications.
Are your recruitment efforts falling short?
Still relying on outdated job postings and local directories?
Share your challenges, and let us craft a dynamic video recruitment strategy that attracts the top talent you need.
