As you can see, life on the building site isn't easy. Whether it's your back giving up on you, your colleague refusing to lift a finger because he's too busy taking selfies, or somehow managing to get dirt in your ears, Mark and Joe face a new challenge every single day.
Produced by our very own Sam Slingsby, the adverts showcase a love of the beautiful game, the strong personality and sense of humour of the Selco brand, and perhaps most importantly, the greatest 'bromance' of the 21st century.
Watch the full collection of videos here.
Now that Instagram have decided to up their game and allow 60-second HD video on their social media platform, we thought it was only fitting that we start to showcase our beautiful work.
You can peruse our page by simply clicking any of our stills above, but please remember Instagram videos are optimised for mobile devices. If you follow us, you'll find special edits of our films and some of our most aesthetically pleasing frames amid the endless sea of cat pictures and old holiday snaps you're usually subjected to. Unless all you want are cats. Then we're probably for you.
As always, if you would like to discuss a video campaign then give us a call on 0121 224 7709, and we’ll be happy to help!