Midlands Air Ambulance - Josh's Story

Video Screening Raised £12,000 In One Hour

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The MAA promotional video has been used at various fundraising events and on screens at corporate partner events, including an appearance on the large screens at the Cheltenham Festival,  generating over £3,000 donations.

Client Testimonial

From the very start the team at Tinker Taylor understood our charity, our ethos and the importance of engaging with the public to highlight our vitally important life saving service. Tinker Taylor’s creative and thought-provoking videos have helped to inspire and motivate a positive response and subsequent donations, and we believe the return on investment speaks for itself. ..


Helen Stevens, Comms Manager
Midlands Air Ambulance

Because of the outstanding and inspiring footage, Midlands Air Ambulance were approached by various TV programmes, and were subsequently featured in Countryside 999 and Close Calls on Camera.

The footage has also been featured on ITV Central and BBC Midlands Today.

The films have reached a potential audience of 3 million people across the UK, significantly expanding the charity's support network.

The portfolio of videos we have produced have been played by all of the regional fundraising managers at events, award ceremonies, talks and presentations which help to encourage new fundraising support.

They have encouraged new volunteers and new corporate sponsors.

The films have quickly and surely become a vital tool in the charity's fundraising strategy, highlighting the life saving work undertaken by Midlands Air Ambulance using powerful, emotive video.

Potential audience of 3 million people

Featured on ITV Central & BBC Midlands Today

Raised £12,000 In One Hour

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