Pursuing projects with purpose is behind everything that we do at Tinker Taylor. To have this opportunity was not taken for granted; it continues to be handled with the utmost care by our team. We were honoured to be approached for this campaign, recognising the critical importance of raising awareness about knife crime among young people in Birmingham.

Upon receiving the brief, we immediately gathered our internal team together to find four voices which help to create a comprehensive, insightful look into the reality of knife crime in Birmingham. Craig, Will, Nikita and Paul were all fantastic to work with and we are extremely grateful for the passion and time that they shared with us when filming.

We were also thrilled to welcome Rakia, an apprentice from Birmingham Children’s Trust, to our team. Rakia became an invaluable member whilst working with us; skilfully shooting and editing a behind-the-scenes video which beautifully captures the dedication and effort poured into this impactful project. To watch her video, take a look at our recent article on #LifeorKnife.