Our films for the Police Federation for Northern Ireland – #WeAreYou
– reached almost one-fifth of the entire population of Northern Ireland within the four weeks following their launch, and garnered a significant following overseas – particularly in the USA – due to a remarkable social-media push involving Google banner ads, Thunderclaps and YouTube.
Our series of films for the Scottish Police Federation (SPF) – ‘It’s What We Do‘ – received phenomenal social-media engagement and established a global presence, generating interactions from a remarkable 34 countries around the world.
We reached more than 1 million people on Facebook with our follow-up film for the SPF, ‘IWWD2’, which gathered over 500,000 counted video views, 3,000 likes and 2,000 shares.
Our recruitment campaign for the NHS – #ComeBackToNursing – reached over 900,000 users on Twitter and was trending nationally on launch. The Health Education England account also received a huge influx of followers as a direct result of the campaign, which the NHS calculated to have saved them more than £20 million. Our #WeNeedYourSkills campaign for the West Midlands Police was nominated by the global awards programme, The Drum Awards, as a finalist in the Social Media category. The impact of the videos we created was huge: after just 7 days of their run on social media, applications for WMP rose to over 250 per week; a six fold increase from the week before.