TINKER TAYLOR was commissioned by the Police Federation of England and Wales (PFEW) to produce a series of four short films aimed at challenging perceptions of policing across England and Wales.

To meet the bold intentions of this campaign, we crafted an equally daring approach. We designed four compelling scenarios that vividly demonstrate the crucial role of police work in combating crime and serving the community.

We employed the state-of-the-art ‘time slice’ technique, combining motion control, precise art direction, and seamless CGI to create the illusion of a moment frozen in time. This innovative approach allowed viewers to explore and engage with the complexities of policing in a visually striking and unforgettable way.

The campaign captured the attention of over 1.5 million people through the ‘Believe in Blue’ Facebook and Twitter pages. It was featured on 515 cinema screens across England and Wales for more than six months, reaching over 2 million viewers.

Following the release, more than 100 real-life stories were shared on the ‘Believe in Blue’ website by the public, reflecting widespread appreciation and support for the police.

Steve White, (then) Chairman of the Police Federation of England and Wales, praised the campaign:

“WOW… very professional, cinematic in feel and the technique is superb. A seriously impressive piece of work.”