Police Federation England & Wales - #BelieveInBlue Awareness Campaign

To meet the bold intentions of this campaign, we crafted an equally daring approach. We designed four compelling scenarios that vividly demonstrate the crucial role of police work in combating crime and serving the community.

We employed the state-of-the-art ‘time slice’ technique, combining motion control, precise art direction, and seamless CGI to create the illusion of a moment frozen in time. This innovative approach allowed viewers to explore and engage with the complexities of policing in a visually striking and unforgettable way.