
While all of our target audiences have been prospective university students, each group comes with its own unique set of priorities, concerns, and motivations. Some may be seeking an academic environment that fosters innovation, while others prioritise career prospects, campus culture, or student support services. By understanding these varying perspectives, we craft compelling content that speaks directly to their interests, helping them envision their future at Aston University.
Each of our projects brings a distinct perspective on student recruitment and brand development. For our collaboration with the Aston team to attract students from China, we invested significant effort upfront, conducting focus groups and workshops to shape our narratives. Our approach ensures that we consistently meet our objectives with both precision and purpose.
Our videos with Aston have seen a fantastic increase in engagement. For example, one of our videos to recruit students in China achieved over 517,000 views, 259,264 direct ad exposures, and 4,533 engagements on the Chinese social platform Weibo – in 1 week.
With Tinker Taylor's help, we've been able to expand our footprint and get our message across to more students in our biggest market. Absolutely thrilled with these."
Paul Hebron
Head of Marketing and Communications at Aston University
We love to work with purpose-driven organisations and people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.
Get updates on our latest news, film releases and behind-the-scenes footage.
We love to work with purpose-driven organisations, people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.
Get updates on our latest news, film releases and behind-the-scenes footage.
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