Tinker Taylor has collaborated with Birmingham City University (BCU) to create Made in BCU, a campaign film celebrating BCU’s mission to make a positive impact on as many lives as possible by empowering students, engaging employers, and uplifting the community. 

To capture the spirit of BCU’s 2025 Plan, Tinker Taylor developed a beautifully crafted script delivered through an emotive piece to camera. Sir Lenny Henry, BCU’s Chancellor and a figure synonymous with empathy and ambition, serves as the film’s charismatic frontman. His warmth and commitment to social improvement resonate deeply, making him the perfect embodiment of BCU’s positive energy and forward-thinking mission.

The film weaves together his voice, with a series of distinct case studies, each one reflecting a different aspect of BCU’s mission. Prime lenses and slow-motion capture highlight the genuine passion, confidence, and determination in each alumni’s expressions, keeping the visual style vibrant, raw, and distinctly BCU.

Made in BCU radiates the University’s optimism and ambition, underscoring the far-reaching impact BCU has made—and will continue to make—on its students and the wider community.