Lloyd’s Register, the world’s first marine classification society, has been shaping the future of maritime safety for over 260 years. As they continue to lead the industry through innovation and digital transformation, they needed a strategic video partner to communicate their vision. That’s where we come in!
We’ve produced various pieces of content for LR!
One of our favourite projects was creating an isometric animated globe to illustrate Global Maritime Trends, turning complex data into a captivating visual narrative that left a lasting impression at the Sea Asia event in Singapore.
Another was our One LR brand film, which was designed to reflect the global nature of Lloyd’s Register and Lloyd’s Register Foundation’s work. To achieve this, we featured a diverse group of actors representing different backgrounds and cultures, delivering their lines in a studio carefully designed to match LR’s brand colors.
To transition between locations, we leveraged Unreal Engine, the world’s leading real-time 3D creation tool, alongside Google Earth data. This allowed us to create stunning transitions that zoom through clouds, fly over oceans, and land precisely on our featured locations—reinforcing the truly global scale of LR’s work.
To ensure consistency across all LR video content worldwide, we also developed a comprehensive video brand guidelines document—along with a bank of 50 template overlays, idents and transitions- a global standard that all production teams must follow to maintain quality, brand integrity, and visual cohesion.
By combining innovative storytelling with cutting-edge technology, our work helps Lloyd’s Register engage audiences, strengthen their brand presence, and shape the future of maritime communication.
Working with Tinker Taylor is always an exceptional experience. Their ability to translate our complex maritime services and messages into powerful, emotive videos has been invaluable in helping us connect with our audiences. What sets Tinker Taylor apart is their deep understanding of our briefs. They transform our ideas into captivating scripts and compelling storyboards that elevate our campaigns. Turning ideas into a persuasive narrative ensures our messaging resonates with impact, turning what could be technical or niche content into engaging stories that resonate with our viewers.Their creative expertise shines particularly in their use of animation. Making our video footage magical and transforming illustrations into stunning visual elements, Tinker Taylor has delivered high-quality content that feels fresh, dynamic, and timeless, utilising tools like Unreal Engine 5. The result is a suite of long-term video assets that continue to add value well beyond the initial campaign. I value Tinker Taylor's ability to get it right the first time. They listen, understand, and proactively shape our vision into outstanding video creative. Their reliability and creative talent make them our go-to partner for top-line brand videography projects. Every collaboration is a pleasure, and I always look forward to what we'll create together next.
Christopher Perry
Senior Marketing Operations Manager at Lloyd's Register
We love to work with purpose-driven organisations and people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.
Get updates on our latest news, film releases and behind-the-scenes footage.
We love to work with purpose-driven organisations, people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.
Get updates on our latest news, film releases and behind-the-scenes footage.
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