Unite Lloyd’s Register and Lloyd’s Register Foundation under one unified identity – One LR. The goal was to foster pride in the ‘One LR’ vision, mission, and future ambitions.

Our creative approach was designed to resonate deeply with the values at the core of the LR Group culture. We aimed to strike an emotional chord by portraying LR and the LR Foundation as two interconnected entities. Their people are knowledgeable, influential, and global, yet they remain humble, respectful, and focused on human safety.

We crafted a powerful script that told the One LR story with impact, using a variety of creative storytelling techniques to bring it to life.

To reflect the global nature of Lloyd’s Register and Lloyd’s Register Foundation’s work, we featured a diverse group of actors from different backgrounds and cultures. They delivered their lines in a studio carefully designed to match LR’s brand colors. To transition between locations, we used Unreal Engine—the world’s leading real-time 3D creation tool—alongside Google Earth data to build a fully interactive 3D model of the Earth. This allowed us to create seamless transitions that zoom in on the globe, travel through clouds, and fly over oceans to our featured locations. To further enhance the narrative, we incorporated stock footage from LR’s global projects, showcasing the real challenges and stories from the communities they support.

The final film successfully captured the essence of One LR, uniting the organisation’s global presence and future vision in a visually compelling and emotionally resonant way.