NHSBT – Give Blood, Give Plasma, Save Lives

We’ve produced over 50 films for NHS Blood and Transplant (NHSBT) to promote the importance of blood and plasma donation.

"We need a whole new generation of blood donors especially people from black heritage." - Emile Heskey.

Brief

Each year, we collaborate with NHSBT to produce a film – or a series of films – highlighting the vital importance of blood donation. With every campaign, we engage new audiences to ensure our message resonates across diverse communities in the UK.

Creative

Each of our projects is uniquely different, ranging from powerful case studies featuring families affected by sickle cell disease to heartwarming reunions between plasma donors and recipients. We’ve even joined England football legend Emile Heskey for a donation appointment. Each film offers a distinct perspective on the vital role of blood and plasma donation and the countless lives it helps save.

Each of our videos is specifically designed for social media, ensuring we reach a wide and diverse audience.

Results

Our videos strike a chord with audiences, delivering the NHS’s message in an authentic and heartfelt way. Our ads not only increase awareness, but also serve as a motivational call-to-action, highlighting the ease of donating and the significant impact it can have on others’ lives.

We’re proud to continue working with NHSBT and look forward to inspiring even more life-saving blood donations through engaging, impactful storytelling.

More of Our Work With NHSBT

How Can We Help With Your Recruitment & Awareness?

Get in touch today to book a free consultation meeting!

We love to work with purpose-driven organisations and people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.

tell me more

Get updates on our latest news, film releases and behind-the-scenes footage.