Yale needed a series of three punchy, 15-second YouTube ads to promote their new bike locks across Europe. The goal? Deliver a memorable, lighthearted message that would resonate with cyclists across multiple markets.
In collaboration with The Agency Brand Consultancy, we developed a comedic campaign exaggerating the extreme lengths people might go to in order to protect their bikes—hiring a bodyguard, using a 10-foot python, or mummifying their bike in tape. Each ad wrapped up with the simple yet effective tagline: “There is an easier way to prevent bike theft. Just Yale Lock it!”
Tinker Taylor managed the full production process—from casting actors and securing locations to sourcing props, including an on-brand, Yale-yellow 10-foot python! Given the short-form YouTube format, we used quick cuts and sharp comedic timing to keep viewers engaged while ensuring the message landed with impact.
The campaign was a hit, delivering Yale’s message with a smile. We challenge you to watch without grinning!
This is just one of several campaigns we’ve created for Yale. We’ve also produced ads showcasing Yale Smart Living technology and developed animated instructional guides to help users get the most out of their products.
Plus, with Yale’s global reach spanning 120 markets, we ensure every film is delivered in 18 languages—managing the full translation process, from native linguists to voice-over artists, so that every audience gets the full experience.
Tinker Taylor are a dream to work with—creative, professional, and always up for a challenge. They delivered high-quality, engaging content on a tight turnaround, seamlessly managing everything from production to multilingual adaptations. Their ability to balance humour with clear brand messaging made our ‘There Is An Easier Way’ campaign a huge success!
Steve Talbot
Director, The Agency
We love to work with purpose-driven organisations and people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.
Get updates on our latest news, film releases and behind-the-scenes footage.
We love to work with purpose-driven organisations, people who share our ambition to drive positive change. It’s why we are filmmakers: to inspire, educate, and motivate audiences. We are master collaborators and solution-driven. Beyond purpose, our videos make an impact. Every—single—time.
Get updates on our latest news, film releases and behind-the-scenes footage.
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