Selco Builders' Warehouse

Selco: Sky Sports and ITV Idents

Builders Merchant - TV Advertising
TINKER TAYLOR produced a series of television idents for builders' warehouse Selco, which apear before, during and after Sky Sports' Sunday Supplement and during the ITV News regional sports reports.
TINKER TAYLOR was commissioned to produce a series of television idents for builders’ warehouse Selco.
The idents were aired on both Sky Sports’ Sunday Supplement and the ITV sports report during the 6 o’clock news, showcasing Selco’s unique sense of humour to a primetime audience, whilst further enhancing their already established brand.
Selco Builders Warehouse Image 14
Selco Builders Warehouse Image 15
The films were shot in a state-of-the-art green-screen studio in Parkside Mediahouse, a Birmingham City University building. The idents were filmed in 4K on the Sony F55 camera to match broadcast TV quality, utilising the infinity cove floor of the studio, along with all three green-screen walls, to create the sea of Selco yellow you see in the finished videos.
The ads are football centric; juxtaposing the language and imagery of the beautiful game with the hard day’s graft and comradery of a building site, resulting in a series of instantly recognisable and relatable shorts, making people laugh, and brightening the typically dull transitions between the programme and ad breaks.
Selco Builders Warehouse Image 16
So, explore your options and find out how video can work for you.
Choose your preferred method and get in touch:
  • RFU client logoBiffa client logoUniversity of Wolverhampton client logoUnite students client logo
  • Arm client logoNHS Blod and Transplant client logoBirmingham City Council client logoAston Business School client logo
  • Selco client logodewaltNHS ClientPolice Federation Client Logo
  • GEP Client Logodermalogicawasps-rfcLewis Silken Client Logo
Choose your preferred method, and get in touch today.
  • white-the-drum-cream-awardswhite-royal-television-society-awardwhite-fresh-award
© 2022 Tinker Taylor. All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram